What is Applicant Tracking System (ATS)?

An applicant tracking system (ATS) is a tool that digitally organizes your applicants’ applications, documents and data while giving you insights about the performance of your online recruitment channels.

what is applicant tracking system or ATS

What is an applicant tracking system (ATS) and why do companies use them?

First, an ATS shows you where the applicant found your job posting and from which link they applied from - whether it's an online job portal, a social media post or referral link.

When the applicant applies, an ATS automatically stores all of the applicant’s documents like their application, cover letter, CV and contact information in a database. Their data and documents are digitally organized, making it easy to find before an interview, meeting or performance review. 

Why Companies Use Applicant Tracking Systems

Companies use ATSs to gain insights about their recruitment channels and to find out which channels are the most successful. This helps managers to decide where to direct their recruitment efforts.  

ATSs also enable you to spend less time on applicant administration, like filing and finding documents or manually entering contact info into your files. Companies rely on ATSs to ensure applicants’ documents and data are not lost. 

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