Creating great recruitment content for every step of the candidate journey doesn’t have to be time-consuming an exhausting process. In this article, you will find a list of great content ideas and examples of great recruitment content created by big brands!
How to create great recruitment content for every step of candidate journey?
One of the best ways to attract talent is to offer them interesting and useful content at every step of their candidate journey.
Great recruitment content will help you target the best candidates at the right time with the right message.
But...what is “interesting and useful content” exactly? And how to create it? 😕
I will guide you through the list of content ideas for every step of candidate journey. I will also present awesome recruitment content examples from big brands.
So let’s get started! 🙂
What is the secret of great recruitment content?
Let's start by explaining what is “interesting and useful” recruitment content.
The type of content that candidates find to be interesting and useful depends on where they are in their candidate journey.
Candidates are interested in different things at different stages of their candidate journey.
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It features their HR professional talking about how working at HootSuite allows her to have it all - a family life and a great career!
3. Interest
Check out the wonderful Porto Montenegrocareer page!
It highlights inspirational quotes and interviews with their employees.
4. Application
Check out the “How we hire” section of Google’s career page.
It has a special page dedicated to the application stage of their hiring process.
Candidates can read a detailed overview of Google’s application process as well as tips to stand out.
5. Selection
Check out the “Meet the recruiters”section of ATB Financial’s career page.
Candidates can see the photos of the people who will be interviewing them, as well as their favorite interview questions and personality traits and skills they look for in candidates.
6. Hire
Check out Dunkin Donuts new employee presentation video!
In this video, the president of Great American Donut, Scott Fanning, shares his company’s most important goals.
Are you ready to create great recruitment content?
Hopefully, these examples have inspired you and got your creative juices flowing.
Now go on and create a great recruitment content for your own candidates! 🙂
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